Sadly, like many an idea or pitch in advertising, this one has never seen the light of day. Nonetheless it was a really fun concept I co-created with ZOO Digital to go along as little ads before X-Factor. It suited the bear scratching himself on the tree campaign of Cadburys at the time and the plan was to have a Parrot Bot that you could talk to, and even VR, to have sit beside you on the couch during the shows. Alas. No "joy". Below is a rough video I put together, obviously it needs better syncing in parts – but the idea was to capture that head banging feeling of joy you get when the X Factor intro music kicks in. 'Cos even if you don't like X-Factor, you can't help this feelin'.