With Rothco, I had the pleasure of working on this FRUICE campaign. I wasn't behind the concept, ie the orange car. However, I did write the script that was chosen in research i.e. whereby the car drove around Ireland. And I then saw the ad from director choosing to editing suite completion. Plus, I worked on the social media campaign and TOV which brought the car and its story to life to thousands of FRUICE followers online.
For the social, I made these two classic VW homage ads came from some proactive work. The car is actually real, 'hand built in Ireland'.
Oh, and if you REALLY like the scenery – here's the scenic route. A 90 second version that ran in cinemas I believe. We really juiced it.
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