With Rothco, I had the pleasure of working on this FRUICE campaign. I wasn't behind the concept, ie the orange car. However, I did write the script that was chosen in research i.e. whereby the car drove around Ireland. And I then saw the ad from director choosing to editing suite completion. Plus, I worked on the social media campaign and TOV which brought the car and its story to life to thousands of FRUICE followers online.
For the social, I made these two classic VW homage ads came from some proactive work. The car is actually real, 'hand built in Ireland'.
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/cbd5b9a37764965eda9886fa_rw_1920.jpg?h=18987055aca99762cb0eb872a36509cc)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/d3ae46d32fd1e2a6fc5f3895_rw_1920.jpg?h=b3706a5fbe1a52840b33cb52e7435ab1)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/4f3236b9-a6af-4b2a-a13d-d2cab0480c42_rw_600.png?h=660c4a8cd6d7aeee19144018306442e9)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/29b78100-34fe-43f7-9006-9173ef4b7d83_rw_600.png?h=6a4f02e04c976b642408afec336a04de)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/759325d8-c8eb-473c-8968-8d6e2fdee0dc_rw_600.png?h=087bd528b7765c3d2f493a0eaba405e1)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/a214493a-7531-4162-852b-bd7dcad292b1_rw_600.png?h=d07a95d3acba6510722c7ecedf3457cf)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/927afea3-dbc0-455a-852b-bde4b63cde1e_rw_600.png?h=5c893c1f9e27fad378de98eb934bbcce)
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/c66a2bdb-ead9-479e-8fe0-2c7d0844e08b_rw_600.png?h=d09bb5de64ece655c975e268a79b7dc4)
Oh, and if you REALLY like the scenery – here's the scenic route. A 90 second version that ran in cinemas I believe. We really juiced it.