This was a nice one; it was still deep recession and shops were closing down – HMV music record store being one of them. Someone suggested the ISPCA could do an ad around it, and I suggested we remove the record player in their famous logo, to leave a dusty outline... there was a whole team behind it, but it helped get the message out there that dogs needed to be looked after at this hard time. Plus, we needed to add a bit of hope to the headline.
It got top six in BestAdsOnTv site (a global site) and picked up an Irish award or two.
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/d739eb3e-80a5-4a07-88d5-1bc5842096cb_rw_600.jpg?h=5897cf2e25222e85df2fcefce5e06ade)
And of course, below is the famous HMV logo.
![](https://cdn.myportfolio.com/8ec28136c55ace96ea63b4ee98e3e75f/a252d12a-e56d-4450-bed2-0b2658b06ccc_rw_1200.jpg?h=ba053ffc8a9fa3a6591f9f13b60d749e)