This was a small job with ZOODigital, but an important one. It was about encouraging students, in the last chance to change their course window, to consider IT Sligo. So we leant into the benefits of Sligo not only mentally/academically but also of it's amazing amenities... cue surfing, accommodation, sailing – and going out. And this got students really thinking... IT Sligo. 
With bus ads, press ads, radio, digital, and a micro site – we showed all of what IT Sligo had to offer. 
And here's the radio that went with it... tapping into that indecisive feeling our audience was feeling at the moment.
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