I had actually thought of doing this flag purely for the craic a year or so before BOD retired. The talk of his retirement had been going on a while. Anyway, I then realised it'd go down well for Meteor's audience and made contact with them. And for the just cost of a flag, we got huge attention for Meteor (15,000 likes, articles in New Zealand and 1000s of shares). This was far higher than the usual like count of 100 or so for the other posts they had been doing on their page. It also picked up Silver in the APMC Awards for best use of a small budget (€120) – just saying.