They say gifts come in all shapes and sizes, and one year we gave the customers of My a gift in the shape of a cow named Moodolph. Originally Daisy O’Moo, she undergoes a dramatic transformation one night, as spurred by her jealousy of her famous cousin Rudolph. Pop on the sound and watch how she deals with this identity crisis.
The campaign was conceived and made lovingly with ZOO Digital on a festive shoestring. Note: this campaign got shortlisted in the 2017 DMA (Digital Marketing Awards) for Best Creative of the year. The 'mooovie' was sent out to customers via an email, and we did a follow up/sequel the year after where Daisy gets a big call from Santa himself.
The sequel... we made this one the following year.
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