I worked with ZooDigital handling the Redbreast and Spot Whiskey social media and email marketing for a number of years. This included the Redbreast Birdhouse, the exclusive online club for Redbreast lovers. As a result, we got to launch the first ever Dream Cask. It sold out in six hours, making it one of the world's fastest-ever selling whiskeys.
This project included emails, social media posts, launch tasting video/reveal on World Whisky Day and a dedicated page on the Redbreast site – as well as parts of The Birdhouse pages. Below are a few screenshots of the results, and hopefully they give you an idea of the journey, or should I say flight path.
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