This was an odd one. All we were told was that VW was releasing a TV ad with a goat in it. And that the goat was a confident goat! So, we were asked by the media company to setup a Twitter account where we pretended to be the goat. It was the fashion at the time i.e. strange Twitter/character accounts. They ran the account for four months so it must've gone down alright – and the main thing was lots of people loved getting these little boosts of confidence, or wise words of motivation from the confident goat. It was all a little bit of fun. Even Eir, Dublin Airport, TopShop and other brands got involved with our goat.
The first tweet went with the launch of the ad – and it was pinned at the top of the account. But after that, our little goat was allowed to roam free.

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